I’m an integrated marketer who specializes in omnichannel strategy, new business, workshop facilitation, and talent development. With roots at agencies in Chicago and St Louis, I spent more than two decades building integrated campaigns for brands of all sizes, pitching and winning new business, and leading high-functioning teams. Today, as an independent contractor, I bring that expertise to my clients.
Alongside my consulting, I also bring my experience to the next generation of ad talent as a University of Missouri J-School Strategic Communication Professor. In that role, I teach foundational Strategic Communication skills, Audience Persuasion, and two of Mizzou’s senior-level campaigns courses – AdZou and the National Student Advertising Competition team.
Together, my consulting and academic work combine to benefit both my clients and my students. As a consultant, I’m tapped into Gen-Z culture as someone who interacts with this key demographic cohort on a day-to-day basis. As a professor, staying immersed in the field with consulting keeps my perspective, and my teaching, current with the ever-evolving consumer and industry landscape. In both worlds, I apply the same areas of expertise: upskilling teams, leading outcomes-focused workshops/lectures, and crafting fully-integrated brand campaigns.
Check out my consulting page to see how I can plug into your next RFP or project.